As we had heard and reported earlier, Apple has released a statement and invitations to their NYC “Educational Event” scheduled for the 19th of January. The event will take place at the Guggenheim Museum and while we don’t know tons of details, we’ve heard that Apple will make some kind of major play into the textbook industry – specifically relating to ebooks on the iPad. This could be a major inroad, taking over the educational marketshare and getting iPads to millions of college/university student in the US.
This is not a new offensive tactic for Apple, as they used the same approach when they convinced millions of school districts to adopt Macs for their kids - thus building life long customers from a very young age. It’ll be interesting to see what Apple releases, specifically since this was one of the projects that Steve Jobs worked on up until his untimely death. People close to the matter have mentioned how importnat this specific project was to him and how he wanted to revolutionize the textbook business as well.
Source: The Verge