Reddit: It’s like the Library of Alexandria for the modern technological age – this is not to say the information on the site is always clear/thought out but when it is…….it’s so beautiful and revolutionary. Hence, Solidwhetstone’s Reddit post detailing his/her solution for two major issues: Hollywood’s desire to stop piracy and the consumer’s desire to devour Hollywood’s media.
Here is how he/she breaks it down:
- Digitalize and distribute every movie Hollywood’s made
- Sell the media/movies for less than it costs to buy a BlueRay disc
- Have daily/weekly/seasonal sales on movies
- No DRM: Allow users to download their purchased media (various formats) to their home hard-drives
- Allow special features that are included on BlueRay version
- Include box art and other included art in HQ jpg formats
- Create applications for various devices: PC, Smartphones, Home Theater Devices, Game Consoles, etc to play back media
- Allow users to gift media/movies to friends
- Integrate with all major social media networks and show a news feed of purchases (depending on preferences)
- Buying media/movies means you own always own it, even if you switch computers or devices
- Give users access to new movies before they hit store shelves
- Make it easy for users to burn purchased media/movies to Blueray/DVD
- Make building a library of media/movies satisfying
- Sell collections (i.e. Westerns, SciFi, Romance)
This might sound extreme and too far fetched to even be considered as an option but what Solidwhetstone proposes is essentially Steam. No, I don’t mean water vapor, I mean:
Steam is a digital distribution, digital rights management, multiplayer and communications platform developed by Valve Corporation. It is used to distribute games and related media online, from small independent developers to larger software houses. Steam also has community features, automated game updates, in-game voice and chat functionality.
As of January 2012, there are 1504 games available through Steam, and 40 million active user accounts. The concurrent users peak was 5 million on January 2, 2012. Although Valve never releases sales figures, Stardock, the previous owner of competing platform Impulse, estimated that, as of 2009, Steam had a 70% share of the digital distribution market for video games.
It has been said time and time again, the way to beat piracy is to compete with it and the way to compete with it, (in a capitalistic economy) is to: Make buying the media you want super easy, ultra organized and amazing cheap, that pirating the exact same media is actually more time consuming and difficult. Case in point: iTunes! The music industry went through the same growing/shrinking pains that the movie industry is going through now and after they fell rock bottom (no inventive thinkers) they fell on their knees to Apple (and subsequently got squeezed). The movie industry has a chance to solve their own problems before falling to their knees to Apple or Amazon or Google.
There you have it – the Hollywood Piracy solution but it won’t be adopted, not anytime soon. The people in charge of movie creation and distribution do not live in modern times and more importantly, do not understand the modern consumer. They are obsessed with archaic business models, that have worked in the past and are unwilling to consider anything that might change their existing strategy. Modern consumer are surprisingly cleaver and move/adopt new buying styles quickly – with the digital revolution, these same consumers expect brands to evolve with them and offer products molded around their needs, not products revolving around the needs of content creators/distributors.
p.s. If Hollywood doesn’t adopt a Steam like distribution model – just wait until broadband speeds increases to 100mbps (Full DVD downloaded In Minutes) and see how pirates destroy the industry.