Tui & S-Bikes Mailer:
This is a mock ad campaign for the US Department of Education. Our demographic was young adults, specifically graduating high school seniors – Our goal was to build an ad campaign encouraging them to enroll in higher education or university. We wanted to use modern/living public figures with integrity, who were known for their skill/craft and respected outside their public status.
This was a traditional marketing campaign which would be implemented though highway billboard signs, thus we wanted large vibrant imagery mixed with a simple message. We realized that our “impact time” was limited, thus our emphasis on typography + color + short language. Please click on each image for a larger version and we hope you enjoy.
Patient research work involving more than 5 thousand photographs resulted in a 1 minute film that AlmapBBDO created to advertise Getty Images, the world leading image database for creating and distributing visual contents…
Commercial advertising photographer Tom Hussey photographed an award winning campaign for Novartis’ Exelon Patch, a prescription medicine for the treatment of mild to moderate Alzheimer’s dementia. The highly conceptual photographs depicted an older person looking at the reflection of their younger self in a mirror…
Source: Beautiful Life
It seems like Samsung wants Australia to know that quite possibly the best reason to buy their Galaxy Tab 10.1 is because: “Apple tried to stop it.” That’s right, Sammy’s new ad campaign in Australia points directly to the fact that the two companies went to court over the sale of the Galaxy Tab in Australia, with the most recent court ruling allowing the “ipad doppelganger” Galaxy Tab to be sold in the land down under. Apple’s initial issue with Sammy’s tablet dealt with its exterior look – specifically its close resemblance to the ipad but after months in court, the eventual ruling sided with Samsung.
Seems like this is the week of in app ads – First, Twitter further incorporates its featured or promoted tweets (Dick Bar) and now it looks like Skype is joining in all the fun:
“Today we announce something new – the launch of advertising in Skype, which will appear in the Home tab in Skype starting this week.”
From what we know so far, it looks as though these ads will only be for the desktop client and not for mobile apps, which is somewhat a good move – one Twitter should learn from. Second, Ads will appear in the US, UK and Germany and will initially focused in those markets only – so get ready for your dose of Visa ads, G8 countries. Most importantly, Skype has stated that their ad platform will not be intrusive to the customer’s use of the service – i.e. there won’t be ridiculous pop-up ads, half way through your business call or flashy trailers for Universal Picture’s new movie, while you’re talking to grandma…..or say they say. Want the whole press release – click here.
I really don’t know who to blame here: HP or Palm or Marketing Firms? This is straight out of Palm’s creepy lady ad, which ultimately brought them to their knees. So, either Palm hasn’t learned or Hp has taken a cue from them – not good. Hp, take the keys away from the Palm team when it comes to marketing. Just tell us what you product does better than the competition and stop promising us that the TouchPad will bring world peace! NEXT!!