While Apple’s stock and cash flow continue to dominate, a new study by CNBC points out that Apple is starting to dominate in US households as well. The new survey, which was conducted by asking 836 people (over landline & cell) found that about 50% of Americans owned an Apple product. If we take a closer look at the survey info, we find that for individuals between 18-49, the percentage grows to 63% and for older Americans (50-64) the rate of adoption is about 50%.
That’s more than 55 million homes with at least one iPhone, iPad, iPod or Mac computer. And one-in-10 homes that aren’t currently in that group plan to join it in the next year…
The survey goes on to talk about political, gender and more detailed demographics but the bottom line remains: Apple and its current line of products have successfully targeted a wide range of the US population, with that number only showing signs of growing. Find the whole survey and CNBC article here.
